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Monday, October 17, 2005

A New Sales Book - Questions, The Answer to Sales

"If you're going to do one thing about an improvement to your sales, it better be Questions."

Here's is a new sales book offered by one of the most popular and effective Sales Training Company around. It's called "Questions, The Answer to Sales".

This is a quick and enjoyable read, in story form, that shows vividly why questioning and listening skills are a salesperson's most valuable asset.

Review:

Mitch is a top pitchman, with charisma to burn. So why is his sales career going down the tube? In desperation, he puts the issue to his old pal Harry during a game of golf. Thanks to the sales process and selling system called Action Selling, Harry already knows what Mitch has yet to learn: Great customer relationships aren't forged by great presentations but by great sales questions. Can Mitch change his sales game and turn pro? Or is he a gabby dinosour headed for extinction?

The sales book will soon be available at The Sales Board site.

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