New Sales and Marketing Book on Customer Loyalty

Masters of Loyalty. How to turn your sales force into a loyalty force.

This sales and marketing book describes why 'satisfied' customers still leave.

You need more than customers. You need loyal ones. This sales and marketing book shows how to make customers stop shopping and be forever deaf to competitors' appeals. Learn how to make every sales call a Loyalty call.

This sales book is a quick and enjoyable read, in story format, that reveals the only real reason why customers will become genuinely loyal to a supplier - and why most companies get the customer loyalty equation all wrong. This book is a blueprint for transforming sales calls so that customers are not merely "satisfied" but move toward full-blown loyalty - during every sales call.

Get more information at http://www.thesalesboard.com